Insights from cases you can learn from

Design can be regarded as a processs of value creation for all actors affected by the design, be it the product, a service or a combination thereof. Focus can be on the level of the user, the organisation, and society.

  • User centric

    User centric value creation. Experience design can be seen as a further development of usercentred design. Design-for-Usability and Experience Design are considered important methods for generating user value. User centric design: Participatory design, scenario-based design, experience design and design for usability.

    Tools & techniques

    • Card sorting
    • Task analysis
    • Role-playing
    • Props & building block
    • Scenarios
    • Virtual Reality

     

  • Organisation centric

    Value for organisations is achieved by brands and their products that perform well in markets. A prerequisite
    for this is that the supporting innovations should be conceived and delivered in a cost-effective and timely manner: this requires multi-disciplinary collaboration.ser centric value creation. Experience design can be seen as a further development of usercentred design. 

    Tools & Techniques

    • Brand-driven innovation
    • Mirroring

     

  • Society centric

    Society-centric value creation includes developing the ecosystem around a specific innovation. It considers the network of different organisations that each create part of
    the value for the end user whilst at the same time creating value in order for them to survive. The ecosystem is to be seen as a network of actors and parties with nested and
    integrated business and revenue models.

    Tools & techniques

    • The value framework
    • The value flow model

User Centric Cases:

Participatory Design using a
Miniature Environment Tool

Healing hospital environment
Context mapping

Facilitating User Involvement 
Virtual Reality

Bar- Client communication
Scenario based

Explore possible uses
Scenario Based

Organisation Centric Cases:

Insurance company using
Brand-driven innovation

The boundary spanning of practice of designers
Mirroring

Key insights • Designers who are part of multidisciplinary NPD teams have an additional contribution beyond the aims of design. The practice of designers spans complex boundaries in teams. • The boundary spanning capability is conceptualised as 'mirroring': interpreting and translating what the team does into expressive representations of the product that are easily grasped by all involved. This enables others to cross-disciplinary reflect on their choices. • Mirroring should be conceived as an ongoing process of redrafting what the product will be, rather than visualizing a concept that needs to be executed. • The means deployed to visualize strongly shapes subsequent discussions, and thus one needs to be aware of the means deployed. • Designers seem to be unaware of their mirroring capability. H owever, this may require a somewhat different approach to their work.

Spanning inter-organisational boundries
Mirorring

Society Centric Cases:

Creating meaningful innovations:
The value framework

Designing new ecosytems
The value flow model