We focus on the future
CULTURE
Our people consist of personalities with varied interests, skills and expertise.
One thing we have in common: Our passion to make life easier/better through delightful experience design.
The disruption squad stands for what is truly exceptional and different, but is always intelligent, considered and conceived with true purpose
Futurism: Bring change with Focus on the future, if possible freed from legacy infrastructure:
Unrestricted
Design, construct and independently administer in a way that is free from the constraints of outdated and inefficient infrastructure.
Fresh solutions
Our approach comes at a time when the world needs fresh thinking and new solutions.
Future-oriented
Help building an economy and a society that are oriented to the future, not the present
We strive to focus on 5 fundamental interconnected principles
01
Sustainability
Sustainability should be a way of life.When solving problems we try to think of how the solution could be sustainable.
We want to give back more than we take because we want to leave this world in a better condition than we found it.
So every step forward means a better future for us all.
02
Technology
Innovation will accelerate everywhere.
Giving people the perfect environment to conceive and develop technology that works seamlessly with society will be how we see it. Technology should be simple, intuitive and enrich the human experience. Working in harmony with nature to empower people and serve humanity as a whole.
03
Livability
The future we create, enriched with smart technology and the benefits of sustainability, will help improve all aspects of life.
The disruption team wants an unparalleled quality of life, if possible the benchmark for the perfect living environment.
04
Community
We focus on a distinctive sense of place and purpose. Create an ever-strenghtening culture of difference, diversity and open- mindedness
Adaptable, inclusive and progressive – we encourage mutal respect and a lively exchange of ideas. So the brightest minds of our generation can focus on what really matters – living well together.
Our mission in the future of technology and digital
• DS wants to contribute to a ubiquitous cognitive environment where humans and machines will live in harmony, as peers, to continually reinvent themselves through the application of advanced and future technologies.
• Our future will be shaped by exciting technologies that will blur the gap between man and machine; artificially intelligent software, internet of things that can sense human needs, seamless transfer between physical and virtual worlds and everyday robots that create more time to live.
• DS will help create the best, most conducive environment for innovation in technology and digital. Investors, inventors and leading tech organizations will enjoy a world-first opportunity — to use the DS lab as a region wide living lab for innovation and create future-proof technologies with valuable and scalable intellectual property
We intend to to contribute to the global goal 9:
Read more about the targets >>