Mystery Shopping

DESCRIPTION

Mystery shopping  means getting a firsthand experience with an operation. This approach helps you to test the standard of service and learn about current events. Through using the product or service yourself, you can avoid challenges and obstacles.

HOW TO USE

Put yourself in your customers' shoes and try out some service or interaction for yourself, such as visiting a store or calling the customer service hotline.
Experiment with various situations such as purchasing a product, calling customer service, and returning a product. Take careful notes on everything you see, including aspects that frustrate, underwhelm, or delight you. Verify your conclusions later by questioning actual customers.

TIPS & T RICKS

• Collect enough information at a time when your chosen place is densely populated.